Orwell s 1984 By George Orwell - 2061 Words

â€Å"But if thought corrupts language, language can also corrupt thought,† states George Orwell, a well-known author, showing how powerful words are, to the point where they can influence the thoughts of people. This is a common theme throughout history, referred to as propaganda, where those in control present words and information to the public to change their opinion on ideas, causes, or policies. The use of propaganda appears in many forms of literature, but it is an especially prominent idea in the novel 1984 by George Orwell. The plot centers on Winston Smith, a thirty-nine year old man living in a dystopian London in 1984, and follows his struggle to subtly oppose the Party, the ruling government of the oligarchy Oceania, one of the three superstates of the world in his time. While Winston fights to oppose the Party through small acts of rebellion, he is constantly on guard against the Thought Police, a task force that finds, imprisons, and kills people who have indepe ndent thought outside the Party’s will. Though Winston is eventually caught by the Thought Police and converted back to a Party drone, along with his lover Julia, he is able to catch a glimpse of the corrupted government behind the helping faà §ade of the Party. One of the main tools of propaganda used by the Party is the three slogans WAR IS PEACE, FREEDOM IS SLAVERY, and IGNORANCE IS STRENGTH. The Party utilizes the slogan WAR IS PEACE to promote the war between Oceania and one of the other two superstatesShow MoreRelatedOrwell s 1984, By George Orwell1617 Words   |  7 Pagesgovernment. Correlating with the basis of being human, humanity is the building blocks of human life, which goes to show its importance, but what if the blocks were being taken away one by one? In the novel, 1984, by George Orwell, these blocks were being stripped away from the citizens every day. Orwell gives the readers insight in a world where technology inhibits daily life, humans lack intuitio n, and the repression of individuality. For instance, technology today is so prevalent in our daily livesRead MoreOrwell s 1984 By George Orwell911 Words   |  4 Pages The â€Å"Orwellian† Truth Have you ever thought you have been led to believe something? Or been shown something, maybe even on purpose, to change your opinion and feel scared to make you feel the need to be protected? In the novel 1984 by George Orwell this is exactly what the government did. Big Brother lied, contradicted himself and would hide reality from the people. All of this to make the people of Oceania would love their government and feel like their government created the best life possibleRead MoreGeorge Orwell s 1984 919 Words   |  4 Pagesattitudes of its citizens. George Orwell examines the dangers of this flawed relationship between government bodies and individuals. In 1984, he illustrates the worst possible outcome, a corrupt tyrannical government creating a dystopian world filled with lifeless citizens. Orwell explores the consequences of a totalitarian society in 1984 through the struggles of Winston, the manipulations of O’Brien, and the perfection of Winston. Once Winston is confined in the Ministry of Love, 1984 examines the characterRead MoreGeorge Orwell s 1984 1459 Words   |  6 PagesAt the point when George Orwell penned his new-popular tragic novel, 1984 discharged 67 years prior in June 1949, it was expected as fiction. The innovative setting is over three decades in our back window reflect, yet numerous parts of the book have come shockingly genuine today. The novel tells a socially stratified post atomic war world led by three superstrates. Luckily, there s been no worldwide atomic war, generally in light of the fact that president elect Donald Trump hasn t assumed controlRead MoreGeorge Orwell s 1984 Essay1915 Words   |  8 PagesIsterliin iman 1984 George Orwell 05/10/16 On October the 5th my class and I went on a trip to the Old Vic to watch a play called â€Å"1984† (nineteen eighty-four) This play was originally written by George Orwell in 1949. The play is about a man named Winston Smith who is classed as a low-ranking member of society in the ruling party in London. Everywhere Winston goes he is watched only referred to as â€Å"Big brother†. The party controls every little thing the people do even how they think their languageRead MoreOrwell s 1984 By George Orwell1992 Words   |  8 Pagessociety. A nightmarish society like this is portrayed in George Orwell’s novel, 1984, where the main character Winston Smith struggles to live in the superstate, Oceania where the Party is the head of the government. He also covertly hates the Party and Big Brother, who is the head of the Party, and wishes to rebel. He then joins a secret organization known as the Brotherhood; but it only makes matters worse for him. In the dystopian novel, 1984, Orwell descriptively shows the ramifications and the nightmareRead MoreAnalysis Of George Orwell s 1984 923 Words   |  4 Pages1984, is a book written by George Orwell giving the reader a view of what a dystopian government would be like. The government of Oceania controls the lives of it’s citizens; posters of a figure known as â€Å"Big Brother† are seen all over and emphasize that he is always watching it’s citizens. The government enforces rules and regulations amongst it’s citizens, restricting them from giving their own opinion or even opposing the government. Thoughtcrime, face crime, and double think are all strictlyRead MoreAnalysis Of George Orwell s 19841423 Words   |  6 PagesIn the novel 1984 by George Orwell, the Party has many strategies and tactics that help them have complete control of the people of Oceania. The control the Party has maintained gives them the ability to manipulate people as a result. The Party takes away the people’s freedom to have a say in their government and become their own person. They use their power to an extreme against the people rather than to help the people. The Party takes advantage of every opportunity to instill fear in the citizensRead MoreAnalysis Of George Orwell s 19841377 Words   |  6 Pagesvarious types of governments, such include democracy, oligarchy, and more specifically, totalitarian. A totalitarian government gains extensive amounts of control and power over all of their people, and dominate over every aspect of their lives. George Orwell’s â€Å"1984,† conveys to its readers how the government presented totalitarianism and obtained control over their citizens. This action by the government compares to the massacre of the Holocaust, which portrayed the act of totalitarianism by aiming discriminationRead MoreAnalysis Of George Orwell s 1984 Essay2052 Words   |  9 Pagessee the oppression happening. However, there are a selected few that fight the authority. George Orwell used his skillful techniques to create a dystopian novel that describes his nightmare vision of a possible future society. This work is rememb ered today to warn citizens to be conscious as to what is around us, what is controlling us, and where our hope should be. The novel, 1984, written by George Orwell has opened reader’s eyes on the power-hungry political systems forcing oppression, while

Visa, Inc.(Ipo Paper) by Didier Buka - 2055 Words

IPO Paper Visa Inc. (VN) operates the world’s largest retail electronic payments network and manages the world’s most recognized global financial services brand. Visa has more branded credit and debit cards in circulation, more transactions and greater total volume than any of their competitors. They facilitate global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. They provide financial institutions, their primary customers, with product platforms encompassing consumer credit, debit, prepaid and commercial payments. Visa Net, their secure, centralized, global processing platform, enables them to provide financial institutions and†¦show more content†¦Class A common stock is being offered to the public pursuant to this prospectus. Class B common stock is held by financial institution customers that are members of Visa U.S.A. Class C (series I) common stock is held b y financial institution customers that are associated with Visa Canada and their AP, LAC and CEMEA regions. Class C (series II, III and IV) common stock is held by Visa Europe. However, an investment in their class A common stock involves a high degree of risk. You should carefully consider each of the following risk factors and all other information set forth in this prospectus before investing in their class A common stock. Any of the following risks, if realized, could materially and adversely affect their revenues, operating results, profitability, financial condition, prospects for future growth and overall business. In that case, the trading price of their class A common stock could decline and you could lose all or part of their investment. Giving pro forma effect to the transactions described above and the October 2008 redemption and subsequent conversion as if each occurred promptly following the closing of this offering, the number of shares outstanding and the number of shares of class A common

Sustainability In Material Production Free Essays

In recent years, more and more people pay much attention to fashion as they consider that wearing trendy clothes can help them be equipped with a greater fascination. However, with the rapid increase of the fashion production, a wide range of industrial materials and wastes which are strongly detrimental to the environment are producing every day. How to dispose of this problem? Considering this, many experts and environmentalists tend to hold a viewpoint that a higher level of sustainability is the key solution. We will write a custom essay sample on Sustainability In Material Production or any similar topic only for you Order Now This essay will demonstrate how the fashion industry makes against the environment and how a higher standard of sustainability can solve this problem. First of all, diversity of materials is hard to find in the modern fashion and textile industry. It is dominated by a large number of similar, ready-made products in a limited range of fibre types. Indeed, cotton and polyester together account for over 80 percent of the global market in textiles (Simpson, 2006). The more demands of fashion, the more fibre will be produced. However, it is a high energy-consuming process in the production of fibre. It needs a lot of oil, insecticides and water. Furthermore, large quantities of chemical wastes and toxic industrial water will be discharged into the environment. Secondly, manufacturers always produce fur and leather material. Thus, it can lead to a wide range of animals being killed. That is quite cruel to animals. According to the research by environmentalists, almost 3528 species of animals are in danger (Langley, 2009). If manufacturers continue to produce more fur and leather, the biodiversity and the balance of nature will be broken seriously. It seems quite difficult to prevent the threat of fashion industry entirely. However, many experts have put up with a concept of sustainability in materials production. Manufacturers can try to use some environmental materials instead of traditional unsustainable materials. To ensure a high standard of sustainability, the government should limit the production of unsustainable materials and products. For instance, the government can try to improve the tax rate of detrimental materials. For another thing, the government should make unsustainable products illegal. At the same time, the punishment should also be strict. To sum up, the fashion industry indeed poses a serious threat to the environment and a high standard of sustainability in materials production can solve this problem effectively. To some extent, the government plays a significant role in protecting the environment. How to cite Sustainability In Material Production, Papers

Three Methods for Teaching and Evaluating Writing free essay sample

A study was conducted to determine whether or not there were significant differences in student performance based on three methods of teaching and evaluating writing.   These methods are faculty review, group review, and Calibrated Peer Review (CPR) via an internet software program, which were randomly assigned to classes whose students were given pretests, treatments and posttests involving four different situations, i.e., direct request, goodwill, negative, and persuasive. Under the faculty review method, thorough and precise comments proved useful for pointing out specific problems, explaining them and making suggestions for their resolution (Plutsky Wilson, 2004). However, this may entail a lot of time, so some faculty opt to use peer review instead.   Peer reviews conducted with students writing in collaboration with each other tended to enhance students’ writing skills and ability for critical thinking (Plutsky Wilson, 2004).   The subjectivity of individual opinions can be tapered or even eliminated by imposing guidelines and criteria to establish uniformity and reliability. We will write a custom essay sample on Three Methods for Teaching and Evaluating Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The specific methodology described above was used on a group of students of the subject Analysis of Communication for Business, which produced varying results.   Under the faculty review method, students scored higher on all four situations (Plutsky Wilson, 2004), perhaps because the students treated the work more seriously because it was assigned by a teacher.   Students under the group review method got higher marks than those under CPR, except with respect to the goodwill message (Plutsky Wilson, 2004), probably because students had no opportunity for discussion under the latter and thus had their own understanding of the issues involved.    In general, however, while results varied in certain respects, they showed that any of the three methods would be effective in teaching students writing proficiency. Reference List: Plutsky, S., and Wilson, B.A. (2004). Comparison of three methods for teaching and evaluating writing: a quasi-expermiental study. The Delta Phi Epsilon Journal, 46 (

Midsummer Nights Dream Analysis free essay sample

A Midsummer Night’s Dream Essay Is it a dream or reality? The connection between the real world and a world created by our own vivid imagination while we sleep is somewhat uncanny. A plethora of individuals cannot fathom how the brain can create such realistic scenarios in such little time. In A Midsummer Night’s Dream by William Shakespeare, the author uses his knowledge of dreams to create his play. A Midsummer Night’s Dream is not only the title of this play but the overall theme as well. In the story dreams bring many changes within the plot. Dreams change the opinion of characters and open their eyes to a different reality. A large connection between dreaming and theater is made at the end of the play in Puck’s famous final speech. Midsummer also plays a large role in the theme of this play as well. We will discuss all of these topics within the next few paragraphs. We will write a custom essay sample on Midsummer Nights Dream Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"Like dreams, love is foolish, crazy and driven by desires. † Says an article called The Meaning of the Title in  A Midsummer Nights Dream  by Shakespeare. The relationship between the four lovers, Hermia, Helena, Lysander, and Demetrius is based on their dreams and desires. When Hermia had a nightmare depicting a snake eating her heart, â€Å"Methought a serpent ate my heart away,/And you sat smiling at his cruel  play† (pg. 64-65) it foreshadowed Lysander’s newfound love for Helena which was only temporary. Lysander was casted into a figurative dream as Puck placed the love petals upon Lysander’s sleeping eyes. When Lysander awoke and Helena was the first one he saw, Lysander began to long for her and fall in love with her. This is important to the plotline because it shows what a dream can do to a person. It also helps build Puck’s character as a careless trickster. Although Helena believes Lysander’s attempts to win her heart as merely a cruel joke the reader understands Lysander is trapped in a dream. Puck then with instruction from Oberon, the King of the Faeries places the love petals in the eyes of the sleeping Demetrius to let him fall deeply in love with Helena who loves him. At the same time Puck is instructed to put these petals into Titania’s, the Queen of the Faeries eyes so that she may hopefully fall in love with an â€Å"ounce, or cat, or bear† (pg. 55). This is so that Oberon can take the Indian boy away from Titania and use him as a servant. This will solve their marital problems and bring balance back to the mortal world. Titania falls in love with Bottom, of whom which was ironically transformed by the all magical Puck into an ass. â€Å"O Bottom, thou art changed! What do I see on thee? †(pg. 75) This shows the illusions of dreams and love. Titania was in love with what she thought to be the most majestic and absolutely wonderful mortal she had ever laid eyes upon while in reality the creature she fell in love with was an ass. This also shows irony connecting the stubborn personality of Bottom and what he was transformed into. The relevance of Midsummer in the theme of the play is that many things grow in the summer, thrive. It’s a wonderful time and usually what people think of when they think of love. It is the season for life and growth as winter is for death. The nice weather drives people out of their homes and into the open outdoors. This is appropriate because people like Lysander and Hermia wouldn’t normally in winter be traveling through the woods and stop to rest. It would be too cold. The setting also portrays a summer atmosphere. It also believed that the faeries come out to trick passing travelers in the nights of midsummer. They are known to play jokes on them and to get enjoyment out of mortals. This is probably why Oberon is so interested in Helena’s despair. He must feel sorry as well as want to have a little fun with the mortals. He then instructs Puck to fix her love problem. Puck, the trickster faery is very active during this time. He plays tricks on almost everyone in the play, finding enjoyment in transforming Bottom into an ass and making Titania fall in love with him. This play is based upon love, tricks, comedy, and dreams so the faeries coming out during this time was important to the main plot and in agreement with the legend of faeries coming out during midsummer nights. Lastly Puck’s final speech shows the connection between dreaming and theatre by stating â€Å"While these visions did appear. /And this weak an idle theme,/No more yielding but a dream†(pg. 172-173). This shows us that dreams happen in order to weave the importance of the main theme of A Midsummer Night’s Dream. Without the illusion that clouded Titania’s eyes she might not have fallen so deeply in love with Bottom, the ass. During the practice of the play Pyarmus and Thisbe Snout wouldn’t have noticed that Bottom had been transformed. Without the illusion of the love petals of the pansy flower Lysander might have seen through the weak shade of fake love for Helena. He would have realized his heart belonged to Hermia. Demetrius may have never moved on and loved Helena. The ending during Puck’s speech really ties together the whole play and helps us come to the conclusion that dreams were necessary for the plot and theme of the play. Puck wants us to feel as if it was all a pleasant dream, but at the same time he wants us to remember everything that happened, good and bad and learn from it. Nothing in this play is quite what it seems so it is ironic at the end to be trusting Puck who is such a tricky character. What we take from his final speech is to enjoy the happy ending and always be wary of dreams. Dreams and reality coexist in our lives as much as they do in A Midsummer Night’s Dream. We understand the theme of this play more closely if we examine key points that support the theme and title as one. Illusions and reality, Puck’s final speech, and the relevance of midsummer help us connect the title and theme. In A Midsummer Night’s Dream by William Shakespeare, the author uses his knowledge of dreams to create his play. A Midsummer Night’s Dream is not only the title of this play but the overall theme as well. As â€Å"honest Puck† (pg. 173) says before he departs â€Å"So good night unto you all. † (pg. 173) Bibliography A Midsummer Night’s Dream: Analysis of Lines 5-20 of the Epilogue.   Article Myriad. N. p. , n. d. Web. 25 Nov. 2012. lt;http://www. articlemyriad. com/midsummer-nights-dream-analysis/gt;. The Meaning of the Title in A Midsummer Nights Dream by Shakespeare Yahoo! Voices voices. yahoo. com.   Yahoo! Voices voices. yahoo. com. N. p. , 10 July 2005. Web. 25 Nov. 2012. lt;http://voices. yahoo. com/the-meaning-title-midsummer-nights-dream-6294754. htmlgt;. Shakespeare, William. A midsummer nights dream. Washington Square Press new Folgers ed. New York: Washington Square Press, 1993. Print.

Introducing Phrasal Verbs to ESL Students

Introducing Phrasal Verbs to ESL Students Getting students to come to terms with phrasal verbs is a constant challenge. The fact of the matter is that phrasal verbs are just rather difficult to learn. Learning phrasal verbs out of the dictionary can help, but students really need to read and hear phrasal verbs in context for them to be able to truly understand the correct usage of phrasal verbs. This lesson takes a two-pronged approach to helping student learn phrasal verbs. It begins with a reading comprehension which can also serve to introduce some interesting student stories for discussion. This comprehension is peppered with phrasal verbs which can then be discussed as a class. The second part of the lesson includes a brainstorming session for students to create lists of phrasal verbs to share with one another. Once students have become familiar with phrasal verbs, you can refer them to these resources to continue their learning. This phrasal verbs reference list will get students started with short definitions of approximately 100 of the most common phrasal verbs. This guide in how to study phrasal verbs will help them develop a strategy to understand and learn phrasal verbs. Aim: Improve phrasal verb vocabulary Activity: Reading comprehension followed by brainstorming session and discussion Level: Intermediate to upper intermediate Outline: Have the students read the short story full of phrasal verbs.Ask them some general comprehension questions about the text. Once they have read the text, ask them to tell a story of their own from their youth.Now that you have discussed the text, ask the students to find the phrasal verbs from the list which occur in the reading selection. Once the students have found these phrasal verbs, ask the students to provide synonyms for the phrasal verbs.Tell the students a little bit about what you have done that teaching day:Example: I got up at seven this morning. After I had breakfast, I put together tonights lesson plan and came to school. I got into the bus at X square and got off at Y square...Ask students which of the verbs you used were phrasal verbs and ask them to repeat those verbs. At this point, you might want to ask them if they have ever taken a look under the heading get in a dictionary. Ask them what they discovered.Explain that phrasal verbs are very important in English - especially for native speakers of the language. You can point out that it might not be important for them to be able to use a lot of phrasal verbs if they use their English with other non-native speakers. However, it is important that they have a passive knowledge of phrasal verbs, as they will need to understand more and more phrasal verbs as they become used to reading, listening, seeing and exploring authentic materials in English. Obviously, if they are going to use their English with native speakers, they will really need to buckle down and get used to using and understanding phrasal verbs. Write a list of common verbs that combine with prepositions to make phrasal verbs. I would suggest the following list:TakeGetMakePutBringTurnBeCarryDivide students into small groups of 3-4 each, ask students to choose three of the verbs from the list and then brainstorm to come up with as many phrasal verbs using each of the three verbs that they can. They should also write example sentences for each of the phrasal verbs.As a class, ask students to take notes while you write the phrasal verbs down that each group provides. You should then give a spoken example or two for each of the phrasal verbs so that students can understand the phrasal verbs from the context of what you are saying.Once you have provided the students with examples, ask the students to read their own examples and check to make sure that they have used the phrasal verbs correctly. NOTE: Dont introduce the idea of separable and inseparable phrasal verbs at this point. The students will already be dealing with almost too much new information. Save that for a future lesson! Adventures Growing Up I was brought up in a small town in the countryside. Growing up in the countryside offered lots of advantages for young people. The only problem was that we often got into trouble as we made up stories that we acted out around town. I can remember one adventure in particular: One day as we were coming back from school, we came up with the brilliant idea to make out that we were pirates looking for treasure. My best friend Tom said that he made out an enemy ship in the distance. We all ran for cover and picked up a number of rocks to use for ammunition against the ship as we got ready to put together our plan of action. We were ready to set off on our attack, we slowly went along the path until we were face to face with our enemy - the postmans truck! The postman was dropping off a package at Mrs. Browns house, so we got into his truck. At that point, we really didnt have any idea about what we were going to do next. The radio was playing so we turned down the volume to discuss what w e would do next. Jack was all for switching on the motor and getting away with the stolen mail! Of course, we were just children, but the idea of actually making off with a truck was too much for us to believe. We all broke out in nervous laughter at the thought of us driving down the road in this stolen Postal Truck. Luckily for us, the postman came running towards us shouting, What are you kids up to?!. Of course, we all got out of that truck as quickly as we could and took off down the road. Phrasal Verbs to make outto make off withto drop offto set offto get out ofto get intoto get readyto be up toto take offto grow upto make upto set offto turn downto get intoto bring upto break out There are at least 7 other phrasal verbs in the text. Can you find them?

Economic Analysis Of The Energy Sector Essay Example | Topics and Well Written Essays - 2000 words

Economic Analysis Of The Energy Sector - Essay Example I will use articles, journals and books relating to the energy sector business to write this essay. Section One Self Employment Opportunities in the Energy Sector are indicators of growth and prosperity of a nation. Fossil fuels are diminishing at an increasing rate and have become scarce (Steger, 2005). Due to the scarcity, conservation and efficient utilization of various forms of energy have been of concern. Conservation of energy and efficient utilization of energy has tremendous potential, self-employment opportunities (Taylor and Parish, 2008). There are various nonbanking financial institutions, which have developed as a result of promoting energy conservation. In addition, individuals can get self-employment in the energy sector through setting up energy auditing firms that are accredited or becoming an individual consultant in the line of energy auditing (Peterson’s, 2010). Methodology In writing this research, primary and secondary materials will be used. Primary sou rces include interviewing self-employed people in the energy sector and talking to people in the energy business. Secondary sources used include books, articles and various reports provided by institutions and companies in the energy sector. General Trends in the Energy Sector World energy production has undergone a pivotal transformation in energy and resource management. Due to the growing world population currently standing at seven billion, there is a need in the development of the entire energy sector to ensure sustainability in the sector (Chung, 2005). This development requires people who are skilled in taking over investments in the energy sector. A research conducted by Karen Ward reveals that there is an adequate supply of oil for the next fifty years, and that of gas for the next 100-200 years (UNEP, 2009), but due to the growing demand for oil and gas, extraction cost and environment preservation, the industry faces a future with challenges and focuses on renewable energ y sources in securing a sustainable future. Some global organizations are promoting investments in the renewable sources in order to achieve sustainability. The world’s investments in the renewable sources of energy have increased by around 30% from 2009-2010, attaining a level of $ 243 billion (UNEP, 2010). This can be attributed to the utility companies seeking the reduction of carbon emissions and organizations seeking investments in the energy sector to achieve sustainable levels. According to Allen and York (2010), they see the growth of renewable energy within the portfolio and corporate, business plans of modern companies. Hence, the number corporations seeking renewable energy investments are on the increase. The European job market in the wind targets to increase renewable energy by 20% by 2020 and is positively responding to the set targets (EWEA, 2009). According to RenewableUK (2011), strong growth in the wind energy sector is expected over the next decade, creati ng over 250,000 new employment opportunities. There is a growing demand for energy professionals in the UK due to the rise in wind energy firms (EWEA, 2009). This has created self-employment job opportunities for those individuals willing to invest in the sector (Deitche, 2010). From the recent developments in the renewable energy investments, there is an increasing demand for project managers, connection engineers, environment assessors, energy auditors, and project developers to undertake the investment business.

Chipotle Mexican Grill Financial Position Case Study - 1

Chipotle Mexican Grill Financial Position - Case Study Example This shows an improvement in the company’s performance, as it is indicates an increase in the rate of return on the shareholders equity that is going up steadily over the years. More than often, the return on assets ratio gives a measure of effective and efficient utilization of assets in order to produce net profit. It therefore, allows the management an opportunity to enhance the utilization of resources around the company. Chipotle Mexican Grill return on assets in the year 2008 indicates a ratio of 0.3788 and thereafter an increase in the 2009 as the return on assets ratio rose to 0.4987 and a further increase in 2010 to 0.5094, indicating that there was an increase in the returns on the net profit from the assets, as they were effectively utilized (Grant, 2009). As a restaurant that offers Mexican food, Chipotle Mexican Grill is considered to be the leading among its competitors in the United States market. This attributes are related to its ability to offer services that have got high level of integrity. More so, the services of Chipotle Mexican Grill is accredited as one that is of high quality and has outstanding reputation as a result, the company outshines the rest of its competitors who offer Mexican dishes as it is followed by Baja fresh Mexican grill (Allen, 2011). On the other hand, Taco Bell remains low in its operations because it offers lower food quality as compared to its competitors even though its menu remains favorable. The liquidity ratio of Chipotle Mexican Grill indicates the profitability measure concerning how effectively and efficiently the firm’s performance is accredited in terms of the current ratio (Grant, 2009). A good liquidity ratio gives creditors more interest in transacting with the company, as it determines the overall liquidity of a company in terms of business short-term solvency thus, its ability to pay back its debts as it runs its business

John dillinger Research Paper Example | Topics and Well Written Essays - 500 words

John dillinger - Research Paper Example His mother died when he was barely three and his father, an industrious grocer, brought him up in an environment of disciplinary extremes, at times harsh and repressive, but permissive and generous at other times. When Dillinger‘s father married another wife six years later, he became devoted to his step-mother who took care of him as if he were her own son. He went to Public school No. 38 but he became tired of school and quit before finishing grade eight and got a job in a veener mill (Kekionga Press, 6). Dillinger quickly lost interest with the job and he stayed out all night most of the times. Bothered that city temptations would corrupt his son, Dillinger‘s father, moved his family to a farm near Mooresville, Indiana, but this did not change him – he started running wild within no time. He later joined the navy, following trouble with the law (theft) and a break with his father. However, he soon got himself into problems and left his ship after docking in Bost on.

The Horrors Of The Nuremberg Laws

The Horrors Of The Nuremberg Laws On September 15, 1935 the first two laws of the Nuremberg Laws were enacted. The laws were a clear violation of the Jewish peoples civil rights. Many of the laws imposed on the freedom of the Jewish people. These laws were enacted by a cold and cruel dictator by the name of Adolf Hitler. The Nuremberg laws were a very strict and immoral set of laws that discriminated against the Jewish people. Above all, the laws were offensive and demeaning. Adolf Hitler was born April 20, 1889 and would eventually become a terrible dictator. He wanted to go into art school, but was rejected. The person who rejected him was Jewish, and some believe that was where his hatred toward the Jewish people came from. Hitler rose to power by being elected, he did not take control by force, he was elected by the German people. Once he had control of the government, he passed the enabling act, which enabled him to make and pass any law on his own; he did not need the approval of the rest of the government.(Palma) This is what permitted the passing of the Nuremberg Laws. After passing the laws, he focused his hatred on the Jewish people and would go on to kill millions of Jews. The Nuremberg Laws were the start of the â€Å"Aryanization† of Germany. The Nuremberg Laws were offensive and demeaning to the Jewish people. The laws labeled Jews as unclean and prohibited them from marrying Aryans. The laws also prevented them from holding respectable jobs such as a Doctor, Lawyer, Professor etc. etc. The wording of the laws referred to the Jewish people as inferior. They portrayed Jews as something they were not. One of the biggest civil rights violations of the laws was their infringement on the freedom of the Jewish people. One of the first additions to the Nuremberg Laws stated that a Jewish person could not be or become a German citizen. Jewish people who were German citizens had their citizenship revoked. The Nuremberg Laws went so far as to say that Jewish families could not employ German women under forty-five years of age as housekeepers. Many of the freedoms that the general population enjoyed were taken away from the Jewish people. The SS could storm into homes and take belongings that suggested the inhabitants of the house were Jews. They were restricted from certain areas and punished if they were caught in said areas. They were also made to wear a patch that designated them as Jews. Eventually they were forced to move from their homes into the ghettos. This forced migration corralled them to make their deportation easier and more successful. The Nuremberg Laws were and are often referred to as the â€Å"Blood Laws†. This is because they were all based on the blood of the person in question. You were considered to be Jewish if you had three grandparents who were Jewish. If you only had two, you were considered mischling of the first degree. If you had only one, you were mischling of the second degree. There were however, other ways of classifying you as Jewish. If you were a part of a Jewish church when the Nuremberg Laws were issued, or joined after, you were considered Jewish. If you were married to a Jew or were the child of a marriage with a Jew that was conducted after the ban was placed, you were considered Jewish. If you were the born out of wedlock from one or two Jewish parents, you were considered Jewish. Regardless of religious affiliation, if you met any of the criteria above, you were considered a Jew. One of the many flaws with this way of thinking is that Judaism is not a race, it is a religion. The Nuremberg laws and the Holocaust could have possibly been avoided. Maybe, if he had been accepted into art school, he would have gone on to be a painter, instead of a Dictator turned mass murderer. An early Jewish revolt could have possibly ended the holocaust. Many Jews would have been killed in the process, however, it could be argued that not as many would have died overall had there been an early Jewish revolt. All things considered, the Nuremberg Laws were one of the biggest atrocities that occurred during World War II. â€Å"The Nuremberg Race Laws† Marrus, Michouel R. The Holocaust in History. New York: Penguin Books. 1987. â€Å"The Nuremberg Laws† Palma, Heather. Personal Interview April 01, 2010 â€Å"The Triumph of Hitler†

?Dead Poets society? :: essays research papers

â€Å"Dead Poets society† In the film â€Å"Dead Poets Society†, dir. Peter Weir, we can see vivid pictures from the life at Welton, a very old and traditional boys school. The action is taking place in 1950s. It is predominantly viewed by the eyes of Todd Anderson (Ethan Hawk), newcomer, who is very shy and timid and is under the pressure because of his elder brother, who was successful and popular student of Welton. He and his classmates Knox, Max, Neil Perry and the others, came here to get a classical education and they were expected so. But everything had changed when a new literature teacher, Mr. John Keating (Robin Williams), came. He graduated here and came to teach here. But he taught another way, his methods absolutely differed from those of other teachers and from the spirit of the school in a whole. He was trying to teach them out of the textbooks. He loved poetry very much and wanted his students to love it too and he believed that it would help them in their future life. And Todd, Neil an d the whole class loved him very much. They discover that while studying there, Mr. Keating organized the â€Å"Dead poets society† and decide to continue this â€Å"society†. In the secret from the whole school they get together in a cave at nights, smoked, read poetry and spoke About everything: poetry, girls, philosophy, about the life in a whole. But the principal doesn’t share the student’s admiration of their teacher. Especially after the fact that Neil Perry killed himself because he wanted to be an actor but his father didn’t allow him. He wanted his son to be a doctor. And the administration saw (or wanted to see) here the influence of Mr. Keating and his lessons. All the members of the â€Å"society† were punished and Mr. Keating – dismissed. But in the final scene, when he come to take his belongings, some his students stand up at the desks to show their protest and solidarity with their favorite teacher. In this film Peter Weir in a masterly way showed the conflict between hypocrisy spirit of Welton and fresh jet of Keating’s philosophy. In a broad meaning it can be considered as a conflict between romantism and realism, between the way we would like to live and the way we live, the real life and how should we do with this problem.

Leigh Ann Walker, Staff Accountant Essay

Leigh Ann Walker was an exceptional student in college. Her 3.9 grade point average and her involvement in numerous business organizations set her apart from most other students. As a result of her hard work and dedication on campus, Leigh Ann received a total of six job offers. Upon graduation, Leigh Ann accepted an offer from a Big Six accounting firm to be an entry-level auditor. Despite such accomplishments, we believe that Leigh Ann made a significant mistake by lying to her supervisor about her CPA examination, and that she was rightly punished for her actions. We feel as if Leigh Ann’s supervisor, Jackie Vaughn, did not overreact in this situation, but rather she handled the situation like a professional should. The public accounting industry is one that has substantially high standards for integrity and honesty, and in order to maintain that reputation, the individuals that frame the industry must not compromise their standards in any way. Further, the public accounting industry is in an even larger spotlight today as a result of high-profile accounting scandals that have taken place in recent years. The process of regaining trust from the public can take many years after significant fraud schemes such as those that occurred about a decade ago. Due to such a high importance of integrity in the public accounting industry, we would have dealt with this situation in a similar manner that both Jackie Vaughn and Don Roberts did. Although the actions of Leigh Ann are not to the scale of dishonesty that large fraud schemes are, we believe that if someone is faithful in little things, he/she will be faithful in larger ones, and in the same way, if someone is dishonest in little things, he/she will not be honest with greater responsibilities. So even though Leigh Ann’s lying about her CPA exam dates had nothing to do with a large financial fraud scheme, she still lied about a small situation, which could easily lead to larger dishonest acts in her future career. In Roberts’ point of view, he likely views each of the staff members in his firm as potential partners and future decision makers for his firm. Leigh Ann’s way of hiding her embarrassment by lying about when she planned to take the CPA examination demonstrates that she lacks personal integrity. If Roberts were to allow such an individual to progress in his firm to a position of significant decision making, he could be jeopardizing the reputation, and even more important, the future existence of his firm. Roberts’ decision to let Leigh Ann go was not solely based on his own reasoning, either, as he consulted with three other partners in the firm as to how he should go about handling the situation. However, this does not go without saying that Roberts has personal integrity, either. At the end of the case, Roberts clearly demonstrates his lack of honesty by telling Leigh Ann that he, and the other partners, would not reveal the reason why she was dismissed if they were contacted by her potential employers in the future. This case is a demonstration that personal integrity is difficult to find just about anywhere. The importance of teaching honesty and integrity to the future leaders of this country is of utmost importance.

Night Essay

Night Essay Night Essay night is a tragic more about life in concentration camps to buy Holocaust survivor Elie Wiesel. throughout the course of the story is the overbearing this of loss. do his experiences in Nazi camps I lose faith and religion family and Humanity. ELISA loses faith in God he like many others in the concentration camps struggles for life physically and mentally. the heart of life causes him to stop believing religion. what shall I forget those moments which murdered my God and vice a lantern my dreams into dust"(pg32) what's the rate of survival head ceased for so many people eat with guy to just take him out of his misery. why should I bust his name the eternal Lord of the universe and the all powerful and terrible silence. page 31 silence is a troubled Ellie the most never shall I forget that nocturnal silence deprived me for all eternity the desire to live. Ellie struggles with faith is a major internal conflict he say sis the boy who won previously asked why you praise to God would an swer why did I pray why did I live why did I breeze religion was a huge part of his life. his belief seem to have been unconditional as if he couldn't live without his idea face in divine power button experience in the Holocaust head she can all of that. while in the camp a man asks where is God after young boys Hank total silence throughout the camp the existence of a higher being is for ever shot heard from alley who would let any of this harder happen he's confused as to what he did wrong and why did Germans would want him and his entire is dead or white God for the train him and let such a thing happen. I did not tonight I got sick sistance but I doubt is his absolute justice paid 42. the fact that he had made it through all of this gave him confidence and

Beauty of Sound (Citizne Kane) essays

Beauty of Sound (Citizne Kane) essays In 1938, at the mere age of 23, Orson Welles' radio adaptation and performance of H.G. Well's classic science fiction thriller The War of the Worlds established him as a household name and a master of dramatic production. His previous experience, in both directing and acting, in theater had taught him the essentials of narrative story telling and his involvement in radio perfected his ability to use sound as a means of conveying message and emotion. For these reasons, his first ever feature film, Citizen Kane, has a soundtrack that is so expressive and attuned to the story, it would not be difficult to comprehend the entire film without visual sensory whatsoever. Even at a very young age people around the young Orson recognized his genius. His first stage appearance was at the age of 3. While the role probably did not require great acting skill, by the age of 16 he presented himself to the Gate Theatre in Dublin as a professional actor and he made his Broadway debut at 19 as Shakespeare's Tybalt from Romeo and Juliet. In the next few years Welles established himself as a very competent figure in all aspects of stage production and even formed a repertory company with the director/producer John Houseman. The Mercury Players, as they were called, aired a weekly radio program with CBS for two years before Welles performed The War of the Worlds, as I said, the production which firmly established him as a household name and which greatly influenced RKO's decision to offer him an unheard of contract for almost complete production control of six feature films. This experience in radio played a major role in Welles' development of Citizen Kane. Because he had a great deal of knowledge on how to express narration through sound, and almost none on how to do so on film, he used the soundtrack as an integral part of the storytelling device of the movie. Whereas most directors before Welles used sound as an indication for the a...

Editing of a Film Essay Example | Topics and Well Written Essays - 500 words

Editing of a Film - Essay Example All the terminologies mentioned above are meant to make the film a big success and that depends upon the way the terminologies are used. Accuracy plays the vital role with the editors who work on these terminologies to edit the movie.For instance, when considering the terminology Crosscut, it actually does the intercutting of shots from two or more scenes. Then the fragments of each scene will be presented to the viewer’s attention alternately. This is in fact meant for parallel action. This option is very much useful to the editors to play between the scenes and edit them in whatever way they wish.At the same time when we consider the terminology called rough cut the editor assembles the film from some selected takes only leaving some specific points alone roughly and arrives at the fair one at the later stage. So in this process, the editors try to bring the original script somehow to a minimal percentage and apply all the other editing terminologies to complete the expected movie according to the original script. After this rough cut concept, the editors may apply the other terminologies like cut, cross cut, dissolve etc. This may be customized according to the editors and each one possesses their own way of working, but at last the ultimate goal is to present the film to the viewers in a proper manner. All the terminologies might not be used for a film, but the required ones alone to present it successfully before the public.Initially, editing was done using a single system that helped the editor to cut the scenes that were not required.

Impact of Communication and Ethics on Professional Life Assignment

Impact of Communication and Ethics on Professional Life - Assignment Example Therefore, when professional adopt accountability ethics he or she will be able to practices confidentiality that helps a lot in maintaining the privacy of customers and holding confidentiality of information that might be obtained during the professional service (Tavani, 2007).Professional competence has also been seen as ability of being committed in providing the quality service expected always, therefore, out of upholding competence, will introduce inward initiative toward the professionals to possess the knowledge and appropriate skills that will ensure quality services are given out. Competency will ensure there is faithfulness during interpretation if one is competent enough in his or her profession. An aim of developing competency will enhance ongoing professional development, which will incorporate the current knowledge and theoretical thus improving theirs skills and knowledge in their professional careers.Integrity in professional relationships will help in ensuring profes sionals are dealing honestly and fairly toward each and every colleagues or consumers in and out of their professional organizations (Osborne, 2009). While out of upholding integrity, the professional and members relationships will be easily differentiable since members will understand the difference the social interactions via professional thus establishing and maintaining well known boundaries between themselves and the customers they deal with. Also out of honest and fairness will result member acting toward each other.

Public Opinion (American Politics) Essay Example | Topics and Well Written Essays - 500 words

Public Opinion (American Politics) - Essay Example That is, the institutions and politicians shape all the elements of political issues known to the public. The school is one of the organizations that assist the state in shaping public opinion. In the school, the students would learn the political system values and carry it with them in their lifetime. The media passes information that influences the public opinion. The media is a common tool that the politicians use to influence their interests. In addition, opinion leaders have a role in shaping the public opinion. Since the leaders have a voice in the society, people tend to think that his opinion is the best one most of the time. Thus, they do not bother to find out the truth from other sources (Schmidt, Shelley & Bardes 2009). Political ignorance could be beneficial to citizens. Discussing and following the opinions of the political leaders could be misleading. As stated above, many of those who follow politics closely are only interested in casting their vote in the right places. Many of those who do so for the sake of voting do not realise that their vote could not make a difference. Even those who do not participate in political opinions, still cast their votes. It is much cheaper to cast a vote than to follow all political proceedings to make a decision. Thus, for many people it is safe to avoid all the stress of political activities and concentrate on other useful activities that would improve their life. The level of political ignorance has been the same for years. However, the same opinions have existed for decades. The opinions  do  not prevent politicians from having their say. The politicians sway the public opinion to their advantage despite the level of political information to the public (Somin 2013). Opinion leaders have information on certain issues that are not clear to the public. It is their duty  to advise  the masses  on  the meaning of these issues. The

Theme Park Essay Example for Free

Theme Park Essay CHAPTER I The Problem and its background Introduction Retail, is the  sale  of goods and services from individuals or businesses to the  end-user. This industry is a sector of the economy that is comprised of individuals and companies engaged in the selling of finished products to  end user  consumers. Retailers are part of an integrated system called the  supply chain. A retailer purchases goods or  production large quantities from  manufacturers  directly or through a  wholesaler, and then sells smaller quantities to the  consumer  for a profit. Target Mall and Balibago Commercial Complex is popularly known in Santa Rosa City as the City’s shopping point where numerous of shoe store exist. The entrepreneurs behind these ventures risk their capital, invest their time and make a living by offering consumers something they need or want. Competition in the industry is strong. There are a number of established players in the  shoe industry  with established market positions, brands and reputations. These two big establishments start to compete since then. And the competitive advantage seeks it to address some of the criticisms of  comparative advantage. A competitive advantage means a firm manages to keep making money and to sustain its position against its competitors. Marketing men defines competitive advantages as a superiority gained by company where it can provide the same value but a lower fee, or charge higher fees by providing greater value through differentiation. It plays an intense part in determining the price leader. And for this reason, the researchers choose this topic in order to know the competitive advantage of Shoe Retail Stores in Target Mall and Balibago Commercial Complex. The main objective of this study aims to examine the best quality of shoes in Target Mall and Balibago Commercial Complex, one of the best shopping points in Santa Rosa City, in terms of quality, that they meet the satisfaction of the consumers. Design that satisfies the needs and wants of stylish people. And price, that indeed in a low cost but in a good quality. Within the area, we used data gathering like survey questionnaires. It is important to know because many consumers are preferred to buy shoes. And this study will help them to figure out where the best products can be offered. In this thesis, we develop qualitative and quantitative distinctions between the single and married  respondents. This study is important to all the consumers especially to those who often buy shoes It examines the reaction of the respondents towards the factors they used. We need to know the competitive advantages because we want to help the consumers where they can buy quality shoe products, yet t he prices are affordable and the design of these goods are prefer to their tastes. Background of the study Balibago Commercial Complex and Target Mall is the most popular shopping point where you can have a retail product like shoes. Prospect customers from different neighboring barangays and towns used to go shopping at Balibago Commercial Complex because of low price product that they offer and the numerous store that attract the customers. Many stores were leased for permanent business operations and were own primarily by Filipinos, Muslims and Chinese. Balibago Commercial Complex is a wet and dry good market, and a host of bus, jeepneys, FX and tricycles terminals. Their latest foot traffic averages around 20-30 thousand people per day during weekdays, and as high as 40-45 thousand people during weekend. Some shoe retailers in Target Mall operate fixed point-of-sale locations designed to attract a high volume of walk-in customers. They typically sell merchandise to the general public for personal consumption. Athletic shoes accounts for the biggest market share in shoe retail, with basketball and cross training are the most popular category in this segment. Both the men and women’s market segments are growing. Price-wise, however, men’s shoes are more expensive than women’s shoes. According to Ms. Lorlie Aruta, Leasing manager of Target Mall Santa Rosa, the latter started during year 1998; three year after the commercial complex was build. It has been a fixture in Laguna located at the very heart of Balibago Commercial Complex are these past (12) years owned by Southland Holdings Corporation. It is a three-level shopping mall with a total floor area of seventeen thousand five hundred square meters. By that time, Target Mall is the preferred shopping place because there were no competitors yet around the commercial area. Although there were already shops existed that time, they were not numerous as today. It was when the early year 2000 entered; Shoe Retail Stores began to compete inside of Target Mall because the prices of goods are cheaper. At their first year of operation, only few  numbers of stalls began. Since the area has a numerous population, the supply cannot meet the demand of customers. They have only minimum stocks of products. As year goes by, many store owners began to operate their own enterprise that they can give more variants to the customer. And the competition has also emerged. Their mission is to be the most preferred shopping place in the community they serve. Their company vision is to be a shopping mall committed to satisfying the needs of the community where they are located in a convenient and comfortable atmosphere conducive to family shopping. They are committed to be responsive to the well-being of the residents of the community where they are located. Business success in today’s competitive markets requires a high understanding and respect of the customer. Customers are demanding, have more money to spend and have a wide collection of goods and services to choose from. To satisfy customers, we must be able to listen to their feedback and improve services and goods to keep of clients. And we come up with this study because we want to know the best shoe retail stores whether it is in Target Mall or in Balibago Commercial Complex, that offering the same products. And through this study, it will help not just us but to all consumers who frequen tly shopping within this area. Theoretical Framework The following theories and principles cited were used as framework for the analysis of data in this research. According to Pagoso et.al (2006) consumer buyer behavior refers to the buying behavior of final consumer, individuals and household who buy goods and services for personal consumption. There are some factors that may be influential for consumers towards their preferences in buying goods. The first is culture, the most fundamental determinant of the consumer’s behavior towards buying. Filipinos are known for their ‘suki’ behavior the harmonious relationship of a seller with the customer that keeps him to come back on the same store which is a part of a Filipino culture. Social class which is relatively permanent in the society that has ordered divisions whose members show distinct product and brand preferences. Second one is social factors such as family, reference groups and social roles. Third, personal factor or personal characteristics like occupation w hich affects the goods and services bought by consumers, and economic  situation that will affect product choice. The last is psychological factors, influenced by motivations, perception and attitude. As on Paul Sammuelson’s (2000) theory of revealed preference, this theory is a method by which possible to discern consumer behavior on the basis of variable prices and income. In this theory, a consumer with a high income will buy a mixture of product if the consumer income changes, the mixture of goods and services will also change. According to Leano (2008) in his book â€Å"Fundamentals of Economics† opportunity cost is the value of what is foregone in order to have something else. The opportunity cost of individual’s decision is determined by his or her needs, wants, time and resources (income). Pagoso et. Al. (2006) cited in his book â€Å"Introductory Microeconomics† the substitution of price elasticity of demand, one factor of substitution is the number of competing products. More of these mean more market shares for a product to gain or lose when its price decre ases or increases, respectively. Thus, a seller invites more exodus of demand when he under prices more rivals in a market where products homogenous in type and quality. This kind of competition is evident among adjacent retail outlets for the same product brands of more or less the same size like supermarkets, department store, book stores, and the like. Conceptual Framework of the Study | INPUT1. What are The competitive advantages of Shoe Retailer Stores in Target Mall and Balibago Commercial Complex in terms of:2.1 Product Quality2.2 Product Design2.3 Price| | PROCESS 1. Data gathering procedures: a. Distribution and retrieval of questionnaire b. Tabulation of data 2. Data analysis 3. Evaluation| | OUTPUTIdentified competitive advantages of Shoe Retailer Stores in Target Mall and Balibago Commercial Complex.| FEEDBACK Figure 1. The conceptual framework of the study. Figure 1 shows the conceptual framework of the study. The â€Å"Input† frame shows the profile of the respondents as regard to age, gender and civil status, and the competitive advantages of Shoe Retailer Stores in Target Mall and Balibago Commercial Complex. In terms of: quality, design and price. The second frame is the â€Å"Process†. In this study, the process involved were the data gathering procedures which is includes distribution and retrieval of questionnaire, tabulation of data, data analysis and evaluation. The third frame is the expected â€Å"Output†. In this study the product or output will provide a summary of the identified comparative study about the competitive advantages of Shoe Retailer Stores in Target Mall and Balibago Commercial Complex. A system should automatically provide information about the output being processed and soon gives â€Å"Feedback† for the competitive advantages of Shoe Retailer Stores in Target Mall and Balibago Commercial Complex. Statement of the Problem This study aimed to find out what are the competitive advantages of the shoe retail business. Specifically the study sought the following questions. 1. What is the profile of the respondents in terms of? 1.1 Age 1.2 Gender 1.3 Civil Status 2. What are the competitive advantages of shoe retailer stores in Target Mall and Balibago Commercial Complex Complex in terms of: 2.1 Product Quality 2.2 Product Design 2.3 Price 3. Is there a significant difference between the responses of the respondents in terms of competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status? Hypothesis That, There is no significant difference between the responses of the respondents in terms of competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status. Significance of the Study This study will benefit the following people and organization. Customers- This study will help them to know and choose the best shoe products whether is it on Target Mall or Balibago Commercial Complex. The tenants of Target Mall and of Balibago Commercial Complex This would serve as a part of their environmental scan to help them develop their business strategies for them to continue operating. Entrepreneurs-is to find out how the competitive advantages among competitors where they can improve the quality of customer service, the offered selections and general atmosphere at the shoe retail stores. To the future researchers- this study would serve as additional information for future research undertaking especially to business students. To the researchers- this would serve not only as a pertain fulfillment on the academic requirement for their current course, but also additional knowledge that we can apply also in our chosen field Scope and Delimitation This research is restricted and focused only to the customers or buyers of shoes in Target Mall and Balibago Commercial Complex area. The limitation of this study is the Shoe Retails stores that located in the said area. Definition of Terms In this study, terms were defined as follows: Competitive Advantage- this is the performance of Target Mall compare to Balibago Commercial Complex products in terms of quality, design and price. Retail Business- This industry is a sector of the economy that is comprised of individuals and companies engaged in the selling of finished products to  end user  consumers. Quality- The standard of shoe products as measured against its similar kind. Design- The physical features and appearance of shoe products. Price- The amount of shoes in Target Mall and Balibago  Commercial Complex. Shoe Retail Stores- Offer a quality but in a low cost of price to the consumers. Target Mall- The first mall established in Balibago. Balibago Commercial Complex- The shopping point of City of Santa Rosa, Laguna. CHAPTER II Review of related literature and studies This chapter presents the secondary data of the study taken from different reference materials such as books, magazines, news, papers, and thesis. Foreign Literature  According to Whittington, 2006 in his book entitled â€Å"What is Strategy – and does it matter† Strategy can be classified into four generic approaches: the classical approach, the evolutionary approach, the processual approach and the systemic approach. The evolutionary approach suggests that the environment is too unpredictable to foresee efficiently. Adherents of the evolutionary approach believe that it is the market that chooses which strategy will be successful, not the managers. Processualists, on the other hand also believe that long-term planning is rather fruitless, and consider strategy to be a rational process. The systemic perspective suggests that strategy is an important matter that can carry out rational plans of action. Further, Whittington believes that it is possible to define strategies that will succeed in spite of market forces. The systemic approach stresses the importance of the social system, where strategy making occurs since different social backgrounds may lead to other interests than maximizing profit. And according to Whittington the classical approach sees strategy as a rational process that is designed to maximize long-term advantage. Classicists see strategy as something that is vital to secure the future, a rational process of long term planning. These four approaches stand for three different main views on the impact on how a company can influence its business success. The evolutionary and processual approaches believe that planning is of minor importance since the environment has a great influence and will overwhelm the strategic plans. The systematic approach believes it is the social context that decides a company’s strategy have chosen to the classical approach, since it concedes with the view on strategy as a  rational process. The classical approach also stands for the company’s own ability to influence its strategy and thereby its result, while the other approaches are more of the opinion that external factors have a great impact. Child and Weick support this reasoning by stating that: â€Å"The strategies, structures and processes of the organization are not predetermined by the business environment. Rather, organizations create their own environment by choosing the domain or competitive arena on which there markets, product, technology and ultimately their strategy are based.† Choosing the classical approach makes th e study less extensive and we do not have to consider the external environment as a variable affecting strategy. According to an article of a magazine entitled â€Å"Going shopping written by Satterwaite, malls in America are said to be declining and are scaring away customer. Americans prefer flea markets, antique shops, and other retail shopping centers more than shopping mall because of its â€Å"McDonalization† a stultifying sameness on the way customers buy products and some problems. Customer encounter every time they go to malls like waits for parking and long walks from store to store. Americans prefer a community meeting place that attempt to get back to the face to face transaction that in past decades engendered trust between buyers and sellers. According to Bunge,Operational planning is in dispensable to the continuing vitality of any enterprise, whether that effort is apparent or not. The manners in which planning and its corollary, control, are handled are greatly affects the Profitability. Success and retention of the loyal customer will be won by `doing best what matters most to the customers. According to Porter Whittington, the goal of a strategist is to find a position in the industry where the company can protect itself against the surrounding forces, or might be able to influence them in a positive direction. If a company has knowledge about these surrounding sources of competitive pressure, it will provide the groundwork to decide where to position the company in its industry. According to Porter, it is important for a company to identify its strengths and weaknesses from a strategic viewpoint. Strategy can either be viewed as assembling protection against its competitive forces, or look for positions in the indus try where the forces are weak. Knowledge about its competitive forces will lead the  company to enter areas where it should deal with competition and where to avoid it. In the study of buyer behavior, there are five theories which will throw some light into the complex native of man as buyer. These include 1.) Marshallian – man is concerned chiefly with economic cues. Prices and income makes a fresh utility calculation before each purchase. 2.) Parlovian – man behaves in a largerly habitual rather than thoughtful way. Certain configuration on cues will set of the same behaviour because of rewarded warning in the past. 3.) Freudian’s – man choices are influence strongly by motives and fantasies which takes place deep within is private world. 4.) Veblonian – man acts in a way which is shaped largely by past and present social groups. 5.) Hobbesian – man seeks to reconcile individual gain with organizational gain. Customer satisfaction depends on the product’s percei ved performance relative to a buyer’s expectations. If the product’s performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied and delighted. According to the book of Murrell (2005) entitled â€Å"Empowering Employees† Employees doesn’t wait the bated breath to be empowered, they simply want to do better job and enjoy their work in the process. To outline how managers and employees can grow on the job, become more knowledgeable and therefore more employable, and thus become fully empowered. Together then, everyone in the organization has something to gain by creating more empowering workplaces. Empowerment doesn’t create narrowly focused gains for the one individual or group; it does create far-reaching and long lasting is what this book is all about. According to the book of Johnson (2007) entitled â€Å"Principles of controlled maintenance management† Maintenance management practices and procedures was essential to achieve efficiency and effectiveness of the maintenance operations. Just keeping a place and its equipment sanitary, presentable and operating properly today is a carefully scheduled and well managed operation that is supported by the finest equipment and products Millions of dollars are spent annually in developing and improving maintenance tools and materials; this, in turn, saves many more millions of dollars in the investment. Foreign Studies According to Wei and Xu, to their study â€Å"Obstacles to innovation management in SMEs† at Hà ¶gskolan University. The results are contradictory to some earlier research in the area and in line with other. This implies that the characteristics and relationship of SMEs credit risk and internationalization changes over time and/or differs between countries, perhaps even between regions within national borders. For example we arrived at the conclusion that our basic model indicates a positive relationship between internationalization and credit risk, in line with both Rugman (2009) and Caves (2007). The analysis shows no significant difference in the firm’s capital structure depending on the internationalization, although younger companies tended to have a higher level of internationalization. This finding is contradictory to the research conducted by Burgman (2009) and the reports carried out by the European Commission whose report reaches the conclusion that older fir ms had a higher level of international exposure. According to Esther Nzungwa Leander to their study, â€Å"Cultural labour management in Finland: Multicultural Working environment in Riihimà ¤ki Wà ¼rth Ltd., Finland; MBA-thesis in marketing† is that cultural differences may not affect unskilled working environment (like the researched warehouse operating Wà ¼rth Ltd. company), as long as all the employees are treated equally. Carrying out of given duties in unskilled working place is the same in a warehouse company despite of the country of origin. The Wà ¼rth Ltd. unskilled labour respondents provided evidence that equal salary, treatment, sharing of duties and other benefits could be the key to successful multicultural working environment, marketing and management. It creates harmony, kindness and friendliness in the air that I too, witnessed while walking around the building before the interview. Learning the native or working language is very important to enable communication and career progress even in Wà ¼rth’s unskilled warehouse multicultural working environment, marketing and management. Researched company has 126 employees in 379 departments of which 28 are migrants from Vietnam, Morocco, Kosovo, Germany, Russia, Estonia, Egypt, Kuwait, Bangladesh, Japan and Philippines. It hired the first foreign employee in 1990 but none of foreign employees has ever been promoted. This could be a multicultural working environment dark side or failure. Multicultural marketing in Finland might not be the right strategy or so lution for ambitious foreigners who are interested and  looking for quick career advancements or career progress if this is the case in most of the Finnish multicultural working places. Local Literature Sanchez, defines that many Filipino businesspersons hate competition of any kind. Because they believed that competition is always a bad omen.9 Competition brings many benefits in business such as the lowering of retail prices because you and competitors common suppliers can now offer lower wholesale prices due to lower delivery costs to the area.10 The small – scale entrepreneur, need to borrow follows from the need to grow. The more resources one commands, the most stable and viable an enterprise becomes. New products are made; more workers are employed; new market is tapped; new business prospects are opened and industrial development moves a step ahead.11 People go into business for a variety of reasons. They may go into business a owners and employers or as employee. The decision to go into business and not into some other activity as the priesthood or medicine or law, may be result of conscious thought and deliberate preparation over period of years. Or it may be due to the fact that a person finds no easier or more satisfactory way of earning a living. Whether a person goes into business as an employer or an employee, he faces the hazards of loss and other problems inherent in the conduct of business. Both owner and employee need essentially the same personal characteristics that are required to succeed. Both also enjoy certain values which are derived when people go into business. According to Young and Pagoso (2010) in their book entitled â€Å"Principles of Marketing† Marketing is the process by which demand structure for products and services is anticipated and uncharged and Agree through competition promotion change and physical distribution of such goods and servicesà ¢â‚¬ . In the Philippines, intermediate market, goods flow from the producers/manufacturers to the retailers. (3) The relationship between the retailer and manufacturer involves a two-way traffic, with the supply chain on one side and product management on the other. Retailers have the tendency to get involved in the supply chain for various reasons: (1) to ensure that the products are delivered to the shops on time and are of desirable quality, (2) to reduce the costs incurred when products are stocked in the retailer’s warehouses, and (3) to maintain a reputation of exclusivity where  the manufacturer will not supply to other retailers. If retailers tend to get involved in the supply chain management, the manufacturers also have reasons to exert particular control over some aspects of retailing. According to Regalado, 2007 case study about â€Å"Marketing Practitioners† there are broad scope of strategic planning encompasses: all the company offers all the products/services; All the markets serve; both environmental snd internal variables; production, research finance, and other organizational elements needed for success strategic planning looks beyond the immediate circumstances, in the process clarifying where Regalado want to be in the future. This strategic perspective can be contrasted to the tactical level and operational planning. According to Young and Pagoso (2010) in their study entitled â€Å"Principles Of Marketingâ€Å",that strategy and brand value and how these can be portrayed and communicated in difficult markets and challenging situations to restore reputation and gain competitive advantage. In today’s competitive and fast changing world the importance of having a clear strategy that not only delivers the desired business results and shareholder returns but also fulfills the brand promise and enhances corporate reputation is essential. Strategically investing in the brand and delivering on what you promise is, therefore, necessary as this will ultimately manifest itself in how the company is viewed externally which in turn will contribute to stakeholder perception over time. In the current global and complex environment where business knows no borders, consumers are more demanding, communication is instant and the benefits of years of hard work can be lost practically overnight, it is necessary to have the right strategy in place. This must have the required flexibility to respond to unexpected circumstances and do what is necessary to retain brand value and sustain corporate reputation. Companies are coming under increasing scrutiny to be more transparent in their dealings and behave ethically and how they react will reflect in their corporate image. A strategic approach is, therefore, called for that proactively manages corporate identity. This will inevitably involve appropriate and effective communication. Local Studies On 1991, Josephine Tuble of the University of Santo Tomas Graduate School made a study that concerns the productivity and job satisfaction of workers  in construction company in Metro Manila. These results to productivity level that was rated on the whole as â€Å"good† due to the following dimensions: quantity of work, quality of work, supervision required, attendance, and conservation. Also, the respondents of this study were neither satisfied nor dissatisfied because of low ratings made on promotion and pay aspects. In connection with this, the level of productivity is correlated with job satisfaction with regards to the nature of work, supervision, co-workers relationship and pay aspects. Moreover, sponsored by the American Studies Association of the Phils. Baguio Cordillera Chapter, Antonia Corinthia Naz accomplished a study regarding the factors that influences the labor Productivity of miners in Benguet. With this, it has been found that the productivity level vary according to mining methods and was significantly affected by technical factors followed by economic factors and personal factors. Major problems on labor productivity are: the need for more involvement in decision-making; thorough discussion on miners’ concerns; that the company adopts a variety of training methods; the need to be informed of the policies; the desire of workers for management to be more sensitive and responsive to workers’ concerns and the necessity for more and better quality of tools and equipment for underground work. Synthesis and Relevance to the present Study The gathered information, theories statements were taken from different books of management business small retailers, Law and Case studies. As of the present time there were no studies published yet that are concerning with the competitiveness of Shoe Retail Business that can be directly related to the subject and the research problem. Writings of the prominent authors of management. Were primarily used this is to determine the relationship, relevance and also the credibility of the present findings. Other authors and websites were able to constitute relevant data for this research. Local figures of economy and business were also able to make contributions. The gathered secondary data which are the studies and literature from local and foreign sources will serve as a basis on the analysis of data in this research study. The theories and statements cited in this chapter will  support the data result of this study. CHAPTER III RESEARCH METHODOLOGY This chapter discusses the methods and procedures used in this study. This includes the research design used, instruments used, validation of instrument used, data gathering procedure, respondents of the study, and statistical treatment of data. Research Design With the end view of the competitive advantages of Shoe Retail Stores, the researcher thought it proper and appropriate to use the descriptive type of research. Descriptive research is defined by best in the following ways: descriptive researches describes and interpret â€Å"what is†, it is concern with the conditions of relationships that exists practices that prevail beliefs processes that are going on, Effects that are being felt or trends that are developing. The process of descriptive research goes beyond more gathering and tabulation of data. It involves an element of interpretation of meaning of significance of what is described. Thus, description often combines with comparison and contrast involving measurement, classification interpretations. It is descriptive because it describes the present competitive advantages of Shoe Retail Stores in Target Mall and Balibago Commercial Complex as assessed by its customers. Instruments Used The instrument used was a researcher-made. All parts of the questionnaire were constructed by the researcher. It was composed of three variables namely: Quality, Design and Price. Questionnaire- was the main tool used to gather the needed data and information for this study. Data Gathering Procedure The survey covered the Shoe Retail Stores in Target Mall and Balibago Commercial Complex in the City of Santa Rosa. And the researchers personally distributed and retrieve the survey questionnaires in the area. And the researchers personally tabulated through statistical treatment. Description of the Respondents Table 1 The profile of the respondents in terms of Gender GENDER| FEMALE| MALE| | f| %| f| %| N= 100| 62| 62%| 38| 38%| Table 1 shows the profile of the respondents in terms of Gender. It reveals that out of 100 respondents, there were 62 or 62% female and 38 or 38% male respondents. Table 2 The profile of the respondents in terms of Age AGE| 20 BELOW| 21-25| 26-30| 31-35| 36 ABOVE| N=100| f| %| f| %| f| %| f| %| f| %| | 34| 34%| 28| 28%| 16| 16%| 13| 13%| 9| 9%| Table 3 shows the profile of the respondents in terms of Age. It reveals that out of 100 respondents, there were 34 of 20 below ages; followed by, 28 of ages 21-25; Next is, 16 of ages 26-30; then is 13 of ages 31-35 and 9of 36ages above of respondents. Population and Sample Size The researcher gather information through the use of questionnaire distributed to the customers that directly buying shoes at the area in the time and day we distribute questionnaires. The respondents are 100 through Accidental sampling that drawn from that part of the population which is close to hand. A sample population selected because it is readily available and convenient. Statistical Treatment of Data Simple statistical measures were employed in this study after the data were gathered through the questionnaires. Data were tallied, tabulated, analyze and interpret. The statistical tool used in this study is the following: 1. Simple Frequency Counts- this tool facilitates the tallying and counting of frequencies falling under each item or category. P=f/N*100 2. Percentage- the percentage was used to compare the proportion of frequencies of responses of the total number of responses. This was reinforcing by ranking to the note the order of importance of an item in the questionnaire. The formula is: P= f/N*100 Where: f= frequency of the observation under study N= Total number of respondents P= Percentage Value 3. The weighted arithmetic mean also used in this study. The formula is: Weighted mean= ∑ wf _______ F Where: ∑ wf= sum of weighted frequencies F= total frequency 4. Arbitrary Scale- The degree of their responses to the variables was done by assigning verbal interpretation to the given weights. Numerical Value Verbal Interpretation 4.21-5.00 Strongly Agree 3.41-4.20Agree 2.61-3.40 Moderately Agree 1.81-2.60 Disagree 1.00-1.80 Strongly Disagree 5. Chi-square test it is to determine the tallies or counts of categorical responses between two (or more) independent groups. Formula: CHAPTER IV PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA This chapter presents the tabulated, analyzed and interprets the data based on the questionnaires administered to the competitive advantages of shoe retail stores n Target Mall and Balibago Commercial Complex. Table 3 The profile of the respondents in terms of Civil Status CIVIL STATUS| SINGLE| MARRIED| | f| %| f| %| N= 100| 60| 60%| 40| 40%| Table 3 shows the profile of the respondents in terms of Civil Status. It reveals that out of 100 respondents, there were 60 or 60% single and 40 or 40% married respondents Table 4 The competitive advantages of shoe retail stores of Target Mall and Balibago Commercial Complex in terms of Quality QUALITYN= 100| TARGET MALL| BALIBAGO COMMERCIAL COMPLEX| | SingleN=60| MarriedN=40| SingleN=60| MarriedN=40| | -X| VI| -X| VI| -X| VI| -X| VI| 1.Durable| 3.47| Agree| 3.28| ModeratelyAgree| 3.67| Agree| 3.93| Agree| 2.Usable| 3.57| Agree| 3.77| Agree| 3.32| ModeratelyAgree| 3.50| Agree| 3.Malleable| 3.68| Agree| 3.28| ModeratelyAgree| 3.47| Agree| 3.45| Agree| 4.Stable| 3.62| Agree| 3.63| Agree| 3.50| Agree| 3.68| Agree| 5.Flexible| 3.47| Agree| 4.00| Agree| 3.57| Agree| 3.65| Agree| 6.Breathable| 3.70| Agree| 3.23| ModeratelyAgree| 3.65| Agree| 3.28| ModeratelyAgree| 7.Frangible| 3.38| ModeratelyAgree| 3.46| Agree| 3.75| Agree| 3.43| Agree| 8.Comfortable| 3.65| Agree| 3.16| ModeratelyAgree| 3.67| Agree| 4.13| Agree| 9.Inferiority| 3.32| ModeratelyAgree| 3.56| Agree| 3.52| Agree| 3.85| Agree| 10.Thickness| 3.53| Agree| 3.70| Agree| 3.42| Agree| 3.63| Agree| General weighted mean| 35.39(3.54)| Agree| 35.05(3.51)| Agree| 35.54(3.55)| Agree| 36.53(3.65)| Agree| It reveals that single respondents from Target Mall â€Å"Agreed’ that shoes were Breathable, Malleable, Stable, Usable, Thickness, Durable, Flexible, Frangible, Inferiority and Comfortable. With a weighted mean of 3.70, 3.68, 3.62, 3.57, 3.53, 3.47, 3.47, 3.38, 3.32 and 3.05 respectively. In this connection, married respondents from Target Mall â€Å"Agreed† that shoes were Flexible, Usable, Thickness, Stable, Inferiority, Frangible, Durable, Malleable, Breathable and Comfortable. With a weighted mean of 4.00, 3.77, 3.70, 3.63, 3.56, 3.46, 3.28, 3.28, 3.23 and 3.16 respectively. While Balibago Commercial Complex single respondents agreed that shoes were Frangible, Durable, Comfortable, Breathable, Flexible, Inferiority, Stable, Malleable, Thickness and Usable. With a weighted mean of 3.75, 3.62, 3.67, 3.65, 3.57, 3.52, 3.50, 3.47, 3.42 and 3.32 respectively. Furthermore, Balibago Commercial Complex married respondents â€Å"Agreed† that shoes were Comfortable, Durable, Inferiority, Stable, Flexible, Thickness, Usable, Malleable Frangible and Breathable. With a weighted mean of 4.13, 3.93, 3.85, 3.68, 3.65, 3.63, 3.50, 3.45, 3.43 and 3.28 respectively. Table 5 The competitive advantages of shoe retail stores of Target Mall and Balibago Commercial Complex in terms of Design DESIGNN= 100| TARGET MALL| BALIBAGO COMMERCIAL COMPLEX| | SingleN=60| MarriedN=40| SingleN=60| MarriedN=40| | -X| VI| -X| VI| -X| VI| -X| VI| 1.Noticeable| 3.62| Agree| 4.00| Agree| 3.28| ModeratelyAgree| 3.63| Agree| 2.Stunning| 3.53| Agree| 3.56| Agree| 3.43| Agree| 3.48| Agree| 3.Presentable| 3.48| Agree| 3.58| Agree| 3.43| Agree| 2.58| Disagree| 4.Newly Hip| 3.50| Agree| 3.46| Agree| 3.57| Agree| 3.60| Agree| 5.Unique| 3.42| Agree| 3.75| Agree| 3.62| Agree| 3.63| Agree| 6.Popularly Brand| 3.25| ModeratelyAgree| 3.63| Agree| 3.52| Agree| 3.88| Agree| 7.Exceptionable| 3.30| ModeratelyAgree| 3.50| Agree| 3.68| Agree| 3.80| Agree| 8.Simple| 3.57| Agree| 3.73| Agree| 3.23| ModeratelyAgree| 3.60| Agree| 9.Common/Ordinary| 3.52| Agree| 3.50| Agree| 3.57| Agree| 4.40| StronglyAgree| 10.Favorable| 3.60| Agree| 3.85| Agree| 3.50| Agree| 3.90| Agree| General weighted mean| 34.79(3.48)| Agree| 36.56(3.66)| Agree| 34.83(3.48)| Agree| 36.50(3.65)| Agree| It reveals that single respondents from Target Mall â€Å"Agreed’ that shoes were Noticeable, Favorable, Simple, Stunning, Common/Ordinary, Newly hip,  Presentable, Unique, Exceptionable, Popularly brand. With a weighted mean of 3.62, 3.60, 3.57, 3.53, 3.52, 3.50, 3.48, 3.42, 3.30, 3.25 respectively. While the Married respondents from Target Mall â€Å"Agreed† that shoes were Noticeable, Favorable, Unique, Simple, Popularly brand, Presentable, Stunning, Common/Ordinary, Exceptionable and Newly hip. With a weighted mean of 4.00, 3.85, 3.75, 3.73, 3.63, 3.58, 3.56, 3.50, 3.50 and 3.46 respectively. In this connection, Balibago Commercial Complex Single respondents agreed that shoes were Exceptionable, Unique, Common/Ordinary, Newly hip, Popularly brand, Favorable, Presentable, Stunning, Noticeable and Simple. With a weighted mean of 3.68, 3.62, 3.57, 3.57, 3.52, 3.50, 3.43, 3.43, 3.28 and 3.23 respectively. While married respondents agreed that shoes were Common/Ordina ry, Favorable, Popularly brand, Exceptionable, Noticeable, Unique, Newly hip, Simple, Presentable and Stunning. With a weighted mean of 4.40, 3.90, 3.88, 3.80, 3.63, 3.63, 3.60, 3.60, 3.58 and 2.58 respectively. Table 6 The competitive advantages of shoe retail stores of Target Malland Balibago Commercial Complex in terms of Price PRICEN= 100| TARGET MALL| BALIBAGO COMMERCIAL COMPLEX| | SingleN=60| MarriedN=40| SingleN=60| MarriedN=40| | -X| VI| -X| VI| -X| VI| -X| VI| 1.Affordable| 3.63| Agree| 3.85| Agree| 3.70| Agree| 3.90| Agree| 2.Low| 3.35| ModeratelyAgree| 3.65| Agree| 3.50| Agree| 3.95| Agree| 3.Discountable| 3.42| Agree| 3.73| Agree| 3.48| Agree| 3.83| Agree| 4.Standard| 3.65| Agree| 3.80| Agree| 3.68| Agree| 3.95| Agree| 5.Invariable| 3.55| Agree| 3.48| Agree| 3.53| Agree| 3.70| Agree| 6.Equality| 3.58| Agree| 3.50| Agree| 3.60| Agree| 3.83| Agree| 7.Elastic| 3.53| Agree| 3.90| Agree| 3.40| Agree| 4.20| Agree| 8.Zone pricing| 3.48| Agree| 3.63| Agree| 3.52| Agree| 3.73| Agree| 9.Acceptable| 3.42| Agree| 3.50| Agree| 3.68| Agree| 4.05| Agree| 10.Visible| 3.50| Agree| 3.85| Agree| 3.27| ModeratelyAgree| 3.95| Agree| General weighted mean| 35.11(3.51)| Agree| 36.89(3.69)| Agree| 35.36(3.54)| Agree| 39.09(3.91)| Agree| It reveals that single respondents from Target Mall â€Å"Agreed’ that shoes were Standard, Affordable, Equality, Invariable, Elastic, Visible, Zone pricing, Acceptable, Discountable and Low. With a weighted mean of 3.65, 3.63, 3.58, 3.55, 3.53, 3.50, 3.48, 3.42, 3.42 and 3.35 respectively. While Married respondents from Target Mall â€Å"Agreed† that shoes were, Elastic, Affordable, Visible, Standard, Discountable, Low, Zone pricing, Acceptable, Equality and Invariable. With a weighted mean of 3.90, 3.85, 3.85, 3.80, 3.73, 3.65, 3.62, 3.50, 3.50 and 3.48. In this regard, Balibago Commercial Complex single respondents â€Å"Agreed† that shoes were Affordable, Acceptable, Standard, Equality, Invariable, Zone pricing, Low, Discountable, Elastic and Visible. With a weighted mean of 3.70, 3.68, 3.68, 3.60, 3.53, 3.52, 3.50, 3.48, 3.40 and 3.27 respectively. While married respondents â€Å"Agreed† that shoes were Elastic, Acceptable, Low, Standard, Visible, Af fordable, Discountable, Equality, Zone pricing and Invariable. With a weighted mean of 4.20, 4.05, 3.95, 3.95, 3.95, 3.90, 3.83, 3.83, 3.70 respectively. Table 7 The significant difference between the competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex, when they grouped according to Civil Status | X  ²| df| Probability level| Difference between the competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex, when they grouped according to Civil Status.| 0| 1| 0.5| Table 7 shows that there is no significance difference between the competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex when they are grouped according to civil status as revealed by the computed chi-square X  ² 0 0.5. We accept the hypothesis that we fail to reject the Ho otherwise. Interpretation: Ho: There is a no significant difference between the competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status. Ha: There is a significant  difference between the competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status. Test Statistics: Decision Rule: Reject Ho if X  ² (0.5), if fail to reject Ho otherwise. Computation: X  ² = 0 Decision: Since = X  ² = 0 is 0.5, we accept Ho. Conclusion: At X  ² = 0 0.5, we have enough confidence to conclude that there is no significant difference between Single and Married respondents. Thus, we would fail to reject the null hypothesis that there is a significant difference between the competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status. CHAPTER V SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS This study was conducted to determine the competitive advantages of Shoe Retail Stores. Specific points of concerns are the customers of Shoe retail stores as regards to Quality, Design and Price. The researcher though proper and appropriate to use the descriptive type of research where it can concerned with conditions of relationships that exists practices that prevail, beliefs, processes that are going on, effects that are being felt or trend that are developing. The questionnaire was the main tool used to gather the needed dat6a and information for this study. Statistical measures were employed in this study after the data were gathered through questionnaires. Data were tallied, tabulated, analyze and interpret. The statistical used in this study are simple frequency counts, percentage, and arbitrary scale. With all these statistical tools, answers to the following questions were sought. Findings 1. On the profile of respondents in terms of Gender It reveals that out of 100 respondents, there were 62 female and 38 male respondents. 2. On the profile of respondents in terms of Civil Status It  reveals that out of 100 respondents, there were 60 single and 40 married respondents. 3. On the profile of respondents in terms of Age It reveals that out of 100 respondents, there were 34 of 20 below ages; followed by, 28 of ages 21-25; Next is, 16 of ages 26-30; then is 13 of ages 31-35 and 9 of 36ages above of respondents 4. The competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex in terms of Quality It reveals that single respondents in Target Mall got â€Å"Agree† rating with a general weighted mean of 3.54, while Married respondents got â€Å"Agree† rating also. And single respondents in Balibago Commercial Complex got â€Å"Agree† rating with a general weighted mean of 3.55, while Married respondents got â€Å"Agree† rating also. 5. The competitive advantages of shoe retail stores in Balibago Commercial Complex in terms of Designs It reveals that single respondents in Target Mall got â€Å"Agree† rating with a general weighted mean of 3.48, while Married respondents got â€Å"Agree† rating also. And single respondents in Balibago Commercial Complex got â€Å"Agree† rating with a general weighted mean of 3.48, while Married respondents got â€Å"Agree† rating also. 6. The competitive advantages of shoe retail stores in Balibago Commercial Complex in terms of Price It reveals that single respondents in Target Mall got â€Å"Agree† rating with a general weighted mean of 3.51, while Married respondents got â€Å"Agree† rating also. And single respondents in Balibago Commercial Complex got â€Å"Agree† rating with a general weighted mean of 3.54, while Married respondents got â€Å"Agree† rating also. 7. On the significant difference between the competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex, when they grouped according to Civil Status It reveals that there is no significance difference between the competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex when they are grouped according to civil status as revealed by the computed chi-square X  ² 0 0.5. We accept the hypothesis that we fail to reject the Ho otherwise. Conclusions In the light of the above findings, the following conclusions can be made. 1. On the profile of the respondents That, most of the respondents were, Female, Single and ages 20 and below. 2. The competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex in terms of Quality That, most of the single and married respondents in agreed in Balibago Commercial Complex 3. The competitive advantages of shoe retail stores in Balibago Commercial Complex in terms of Designs That, Single respondents agreed on both Target Mall and Balibago Commercial Complex, and married respondents agreed on Target Mall. 4. The competitive advantages of shoe retail stores in Balibago Commercial Complex in terms of Price That, Single and married respondents got agreed on Balibago Commercial Complex 5. On the significant difference between the responses of the respondents in terms of competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status That, there is no significance difference between the responses of the resp ondents in terms of competitive advantages of shoe retail stores in Target Mall and Balibago Commercial Complex when they are grouped according to civil status. Recommendations 1. The competitive advantages of Shoe Retail Stores in Target Mall and Balibago Commercial Complex in terms of Quality Shoe Retail Stores at Target Mall should improve the quality of their product by choosing appropriate manufacturer that can produce well-made and high-quality shoes. It should measure such as the enjoyment the customer will get from the product. It is important that the product is changed as necessary to bring it up to date and prevent it from being overtaken by competitors. 2. The competitive advantages of Shoe Retail Stores in Target Mall and Balibago Commercial Complex in terms of Design Customers are slightly satisfied with the design that Target Mall can offer. And Balibago Commercial Complex should improve their shoe designs by browsing latest and newly hip style so that satisfied customers are likely to recommend the products. 3. The competitive advantages of Shoe Retail Stores in Target Mall and Balibago Commercial Complex in terms of Price Since these two is the most appropriate shopping point because of its affordable price, improvements should be further from the equivalent quality. It is very important that the correct price is  charged for a product. If the price is too high consumers will avoid the product, as they will believe it to be too expensive yet if the product is priced too low they may believe that there is something wrong with the product for it to be so cheap. List of Appendices Appendix A Cover Letter Appendix B Certification Appendix C Sample Questionnaire Appendix D Sample Computation of Chi-Square (x2) Test Appendix E Matrix of the Study Appendix F Curriculum Vitae APPENDIX A APPENDIX B POLYTECHNIC UNIVERSITY OF THE PHILIPPINES SANTA ROSA CAMPUS City of Santa Rosa, Laguna CERTIFICATION I Rowena Dichoso is hereby certify that the group of Cyndie Katigbak , John Ryan Lopez, Rizza Ann Salen, Rica Joy Sasa and Ryan Villegas who conducted a research entitled â€Å"The Competitive Advantages of shoe retailer stores in Target Mall and Balibago Commercial Complex Complex† have consulted me as their Statistician. ___________________________ Rowena Dichoso APPENDIX C The Competitive Advantage of Shoe Retail Stores in Target Mall and Balibago Commercial Complex SURVEY QUESTIONNAIRE NAME (Optional):______________________________________ GENDER: Female ( ) Male ( ) AGE: 20 Below( ) 21-25( ) CIVIL STATUS: 26-36( ) Single( ) 31-35( ) Married( ) 36 Above( ) Instruction: Choose the best rating that corresponds to your answer by putting a check mark () in the box on the right side of the statement. LEGENDS: 5- Strongly Agree| 4- Agree| 3-ModeratelyAgree| 2- Disagree| 1- Strongly Disagree| TARGET MALL BALIBAGO COMMERCIAL COMPLEX QUALITY| 5| 4| 3| 2| 1| | 5| 4| 3| 2| 1| 1.Durable(matibay at pangmatagalan)| | | | | | | | | | | | 2.Usable(magagamit kahit saan)| | | | | | | | | | | | 3.Malleable(malambot)| | | | | | | | | | | | 4.Stable(magaandalhin)| | | | | | | | | | | | 5.Flexible(nababaluktot)| | | | | | | | | | | | 6.Breathable(hindi masikip sa paa)| | | | | | | | | | | | 7.Fragible(marupok)| | | | | | | | | | | | 8.Comfortable(komportable)| | | | | | | | | | | | 9.Inferiority(mababangklase)| | | | | | | | | | | | 10.Thickness(makapal at masinsin)| | | | | | | | | | | | TARGET MALL BALIBAGO COMMERCIAL COMPLEX DESIGN| 5| 4| 3| 2| 1| | 5| 4| 3| 2| 1| 1.Noticeable(kapansin-pansin)| | | | | | | | | | | | 2.Stunning(napakaganda)| | | | | | | | | | | | 3.Presentable(kaakit-akit sa paningin)| | | | | | | | | | | | 4.Newly hip and style(sunod sa uso)| | | | | | | | | | | | 5.Unique(Walang katulad)| | | | | | | | | | | | 6.Popularly brand(kilala at tanyag)| | | | | | | | | | | | 7.Exeptionable(kakaiba sa lahat)| | | | | | | | | | | | 8.Simple(payak)| | | | | | | | | | | | 9Common/Ordinary(karaniwan)| | | | | | | | | | | | 10.Favorable(gusto ng karamihan)| | | | | | | | | | | | TARGET MALL BALIBAGO COMMERCIAL COMPLEX PRICE| 5| 4| 3| 2| 1| | 5| 4| 3| 2| 1| 1.Affortable(abot-kaya)| | | | | | | | | | | | 2.Low(mura)| | | | | | | | | | | | 3.Discountable(pwedeng tawaran)| | | | | | | | | | | | 4.Standard(May pamantayan ang halaga)| | | | | | | | | | | | 5.Invariable(hindi nagbabago)| | | | | | | | | | | | 6.Equality(pare-pareho/pantay-pantay)| | | | | | | | | | | | 7.Elastic(pabago-bago)| | | | | | | | | | | | 8.Zone Pricing(ang presyo ay depende kung saan nanggaling/nagmula ang produkto)| | | | | | | | | | | | 9.Acceptable(katanggap-tanggap)| | | | | | | | | | | | 10.Visible(nakikita ang presyo)| | | | | | | | | | | | APPENDIX D Sample Computation of Chi- Square X  ² Test 1. Ho: There is a no significant difference between the competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status. Ha: There is a significant difference between the competitive advantages of shoe retailer Stores in Target Mall and Balibago Commercial Complex, when they grouped according to civil status. 2. Expected Frequencies E= (row total) (column total) Grand Total Observed| Expected| (O-E)| (O-E)  ²| (O-E)  ²/E| 60| 60| 0| 0| 0| 60| 60| 0| 0| 0| 40| 40| 0| 0| 0| 40| 40| 0| 0| 0| X  ² = 0 Probability Level: 1.000 Degrees of freedom: 1 Df = n-1 (where n is the no. of categories) Fe computation: E = (60+60) (60+40)/200=60 E = (60+60) (60+40)/200=60 E = (60+40) (40+40)/200=40 E = (60+40) (40+40)/200=40 APPENDIX E APPENDIX F BIBLIOGRAPHIES [ 2 ]. http://en.wikipedia.org/wiki/Retail [ 3 ]. Pagoso. â€Å"Introductory Microeconomics† 2006. [ 4 ]. Paul Sammuelson. â€Å"Consumer Behavior† 2000. [ 5 ]. Leano. â€Å"Fundamentals of Microeconomics† 2008. [ 6 ]. Pagoso. â€Å"Introductory Microeconomics† 2006. [ 7 ]. Whittington,â€Å"What is Strategy – and does it matter†. 2006 [ 8 ]. Satterwaite, â€Å"Going shopping†. 2005 [ 9 ]. Nigel Hill, Handbook of customer satisfaction and Loyalty measurement, 1996, p.7 [ 10 ]. Porter Whittington, â€Å"shopping competitions†. 1999 [ 11 ]. Armstrong and Kotler, Marketing: an intoduction, 2005,p.17 [ 12 ]. Murell, â€Å"Empowering employees† 2005. [ 13 ]. Johnson, â€Å"Principles of controlled maintenance management† 2007. [ 14 ]. Max Ahlgren andJacob Goldmann. â€Å"The Internationalization of Swedish SMEs: how does internationalization affect individual firm’s capital and credit risk structure?† 2012. http://www.essays.se/essay/955a4118fa/ [ 15 ]. Esther Nzungwa Leander . â€Å"Cultural labour management in Finland: Multicultural Working environment in Riihimà ¤ki Wà ¼rth Ltd., Finland; MBA-thesis in marketing†. 2010. [ 16 ]. Young and Pagoso, â€Å"Principles of Marketing†. 2010 [ 17 ]. In the Philippine setting, manufacturers usually have a distributor and do not directly deal with the retailers. [ 18 ]. Regalado, â€Å"Marketing Practitioners†. 2007 [ 19 ]. Young and Pagoso, â€Å"Principles of Marketing† 2010 [ 20 ]. Tuble, Josephine. â€Å"Productivity and Job satisfaction of workers in construction company in Metro Manila† 1991. 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